From an original article by Rieva Lesonsky, U.S. Small Business Administration
When you think of holiday promotions, it’s retailers that most often come to mind. However, whether you own a store, restaurant, service provider or even a B2B company, smart marketing can play a huge roll in increasing holiday sales, too.
Here are some of the ideas that can boost your bottom line during the holidays:
- Join forces with other small businesses to hold a “sidewalk sale.”
- Invite B2B prospects to a “getting to know you” party.
- Hold a special sale for your best customers, at a time when you’re normally closed.
- Send real holiday cards, not e-cards. They’re more likely to get noticed.
- And many more!
There are many more tips we have to share with you. For the complete list of creative ideas for promoting your business during the holidays, click here.