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Which Mortgage is Right for You?

If you’re planning to buy a home this spring or summer, your first step is to get pre-qualified. But with so many mortgage options available, how do you know which is best for you? Two types of mortgages There are two common types of mortgages you’ll find in the market. Let’s take a brief look at each: Fixed-rate mortgage. The interest rate remains the same over the mortgage’s life. Adjustable-rate mortgage (ARM). These mortgages have a fixed interest rate for a specific period of time that may change based on… Read More >

Apr. 12 2021 | Posted in General News

Got a Digital Marketing Strategy? Here’s What You Should Know.

A digital marketing strategy is a critical part of your company’s overall marketing mix, especially in today’s COVID world. In simplest terms, digital marketing is how you connect with your customers using digital technology and media to meet your business objectives. Some standard digital marketing tools include websites, mobile apps, social media pages, search engines, online advertising and email. But, what’s the best strategy to use for your business? Here’s what you need to know to get started. Consider implementing these successful strategies as part of your digital marketing plan:… Read More >

Apr. 9 2021 | Posted in General News

How Your Small Business Can Save on Postage

If your small business mails letters and ships packages regularly, chances are you’re spending too much on postage. And while you know it’s an issue, other priorities may keep you from addressing postage costs. Consider these simple ways to save money on postage: Use a postage meter. You can then take all the guesswork out of mail weight and help reduce your postage costs. Plus, you’ll never have to buy stamps again. You can find a mail meter online or from a local office supply store. Watch your package and… Read More >

Apr. 9 2021 | Posted in General News

How to Build a To-Do List That Works

As a small business owner, you have a lot on your plate and you probably have a long list of things to do that may feel overwhelming. Plus, you need to constantly be on the look-out for new and exciting ways to grow your business. Here are three ways to build a to-do list that will help you stay organized and creative: Keep your task list focused. Whether you like to write things down on a notepad or in a planner, or you prefer an app, making a to-do list… Read More >

Apr. 9 2021 | Posted in General News

Employee Insights – Bryan Montgomery

Bryan Montgomery recently joined the Pinnacle Bank team as the Deposit Operations Manager. Bryan grew up in Elberton, Georgia, and served in the U.S. Navy for 22½ years. He received his Bachelor’s Degree in Nuclear Engineering Technology at Thomas Edison State College and earned an MBA from Trident University International. Coming from a Naval background, Bryan understands the value of working together as a team to make the customer experience at Pinnacle Bank a great one — and he has already found that to be the more enjoyable part of… Read More >

Mar. 22 2021 | Posted in General News

Five Easy Ways to Stay Community-Engaged During COVID-19

Many businesses are coming up with creative ways to meet the needs of their customers during the pandemic. “Business as usual” has taken on a new meaning for most small businesses; however, one thing has remained consistent: the local community is vital for survival. How can you continue to create excitement and improve engagement in your community amid the pandemic’s continued restrictions? Here are a few ideas to help you generate excitement and engage local customers: Give back to the community. What can you do to help those who are… Read More >

Mar. 15 2021 | Posted in General News

Are Your Employees Happy?

It’s a known fact that if you want to make your customers happy, you need to start with your employees. And that doesn’t necessarily mean giving them more money or time off.  Here are five ways you can keep your employees happy and fulfilled at work: Communicate, communicate, communicate. In this time of COVID-19, it’s more vital than ever to be fully transparent with your employees. That means, meet with them regularly (whether virtually or in-person) to let them know how your company is progressing and where you stand in… Read More >

Mar. 15 2021 | Posted in General News

Seven Ways to Grow Your Online Community

More than ever before, people use the Internet to find a business, which means your online presence is critical to your success. Most companies today have a website, blog and social media pages. But how can you get people to engage with your online resources? How can you continue to grow your online presence? Consider these seven tips to help you get started: Develop an email list. Your email list will enable you to engage with existing and potential customers regularly. And continue to fine-tune your email list so you… Read More >

Mar. 15 2021 | Posted in General News

Employee Insights – Susan Andrews

Susan Andrews serves as the ISO & Integrated Solutions Specialist at Pinnacle Bank, adding over 12 years of banking experience to our team. Susan started her career in the grocery industry, where she served as a cashier at age 16 and worked her way up to become the store manager. In 2008, Susan decided to change her career path and landed at Pinnacle Bank. As the ISO & Integrated Solutions Specialist, she supports the tellers and personal bankers at all Pinnacle Bank branches. She enjoys the challenge of learning how… Read More >

Mar. 1 2021 | Posted in General News

Six Tips to Keep Employees Engaged

Your employees are critical to your company’s success. Ultimately, you want engaged employees who help customers in the same way you would. And while you may hire people with this in mind, how do you maintain that same focus each day? Plus, with many employees working remotely, how do you keep them engaged and excited about your company? Here are six tips to reward and recognize your employees — an essential way to keep them engaged: Recognize employees at in-person or virtual meetings. Whether in person or at a remote… Read More >

Feb. 8 2021 | Posted in General News