Whether it’s your grandma or the biggest celebrity, social media connects us all. So, when it comes to marketing, social media is a must-have. But how do you make your business voice stand out?
Figuring out your promos may take time. The good news is figuring out what not to do is a little easier.
Don’t be inconsistent. Staying consistent with voice, style and, of course, handles, across all platforms is a big step in the right direction. No matter where you’re posting, give your followers a streamlined style.
Don’t waste time on what doesn’t work. Research your target audience. Where do they hang out? If they spend most of their time on Facebook, don’t invest in a heavy Twitter presence. Go where they are, and speak their language.
Don’t get too fancy. Social media is really all about connecting customers with your product. It’s easy to make it too complicated or commercial. Social media works best when companies keep it simple and listen to customers when it comes to creating content.