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A digital marketing strategy is a critical part of your company’s overall marketing mix, especially in today’s COVID world. In simplest terms, digital marketing is how you connect with your customers using digital technology and media to meet your business objectives. Some standard digital marketing tools include websites, mobile apps, social media pages, search engines, online advertising and email. But, what’s the best strategy to use for your business?
Here’s what you need to know to get started.
Consider implementing these successful strategies as part of your digital marketing plan:
Alternative: Offer content that answers your customers’ questions and other relevant information people would expect to see on your website. Additionally, create a Google profile and ask your customers to leave reviews. Work with local media and influencers to backlink articles and blog posts to your site. For example, if you own a Mexican restaurant, ask a local newspaper or popular blog if you can include your business in an article about the best places to eat on Cinco de Mayo — or write an article and submit it.
Warning: You may want to hire a marketing firm to help you get started. Learn what you can and then move things inhouse after you feel more comfortable with the process.
Caution: Buying a list is an expensive way to reach prospective customers and it may not always be what you want. Network with other businesses like yours to see how they’ve successfully obtained emails from prospective customers.
Digital marketing is the marketing of the future.
Don’t limit yourself to one or two types of digital marketing. Instead, try as many options as possible to what works best for your business. Set your budget and work within it to maximize your marketing strategies to achieve your goals. And if you need help developing a digital marketing plan, reach out to a professional for assistance — doing everything in-house maybe a little too overwhelming at first. Track your results so you know what’s working and adjust where necessary.
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