From an original article by Young Entrepreneur Council, INC.com
At first glance, building your brand in a small town may seem impossible. Without instant access to the crowds and competition of a big city, you may feel like your brand will go unnoticed. Not true — here’s how entrepreneurs have turned the common small town experiences into powerful marketing strategies:
1. Everybody knows everybody — so reach out to your civic leaders
2. Show how much you care by investing back into the community
3. Use geo-targeted social media to bring the crowds to your door
4. Business owners always need help; join the local chamber and develop relationships
Read the full article to learn how to give your small town business major staying power.