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We’ve Built our Branches Around Our Customers!

11.17.2021

Despite the popularity of our mobile and online banking, many of our customers prefer to handle financial business at our branch locations.

While there are several reasons that support this finding, it’s interesting to note that the draw to a physical location can most notably be attributed to the friendly and talented people who work inside them every day. Ask any Pinnacle Bank branch manager what differentiates Pinnacle Bank from other financial institutions and you’ll hear, “Our associates.”

Even before COVID-19 affected the world and left its impact across the financial industry, we recognized how technology and other trends reduced the need for trips to the branch. In fact, some studies suggest that as much as 50% of in-branch transitions had declined due to alternative channels and payment options. The trends were clear.

As a result of all of these changes, Pinnacle Bank realized that the role of the branches must change and that we must focus on helping existing customers and meeting new customers face-to-face. At the end of the day, branches remain the most visible representation of our institution and what makes it unique. Our branches still matter and are at the heart of successfully serving you. After all, the overwhelming majority of account openings at banks and credit unions happen at branches.

Investing in technology and branch transformation will always be important to us, but the proximity to our branches remains the top criterion for meeting your banking needs.

The Pinnacle Bank branch is a true manifestation of our brand. It’s a fixed, long-term investment in the community it serves. We thoroughly research the location of each current and future branch. This upfront work helps support our broader, more cohesive strategy to expand our network and brand across Georgia.

Bank Where You Live
Regardless of where financial technology takes us, our customers will always want to meet face to face about their money. Whether you’re opening a new account, need cash, need to speak to someone about a serious matter, or have a significant life event coming up, we’ll be there – at the branch.

To find out the closest location to you, please call us at 877.759.7939, email us at customerservice@PinnacleBank.com or just enter your address online at locations.

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