Ways Your Business Can “Pay It Forward”


During this time of year, we tend to think more about others. We may give to a charity or donate our time to help others enjoy the holidays. We give to others because we can, without any expectation of getting something in return. As a business owner, you have the opportunity to “pay it forward” in your community not only during the holidays but throughout the year. 

Let’s take a look at some ways you can “pay it forward” in your community:

  • Sponsor a youth sports team or local event.
  • Partner with a charity that fits with your mission – let your customers or employees help you choose the right cause.
  • Host an entrepreneur group to share ideas and assist other business owners in your local area.
  • Create a local guide for newly relocated people to help them feel welcome in your area.
  • Donate unused or lightly used equipment or supplies to local libraries, schools or businesses.
  • Speak at a school or other educational event.
  • Do pro bono work for those in your area who may not be able to afford your services.
  • Start a scholarship program. 
  • Get involved in the annual “Pay It Forward Day” in some way (usually held in April of each year).

What should you look for when paying it forward as a business?

All of these ideas are things you may be able to implement in your business. But which is the right fit for you? Consider the following as you decide how to pay it forward in your community: 

  • Be sure whatever you do aligns with your company’s core values and mission.
  • Make participation fun and engaging (maybe even competitive) for your employees so they’ll want to get involved.
  • Use your existing skillset to make a difference wherever you are. 
  • Contribute to your local business community – buy local when you can.

Whether you donate your money or time, paying it forward in your community is beneficial for you and your company – the possibilities are endless as to the difference you can make. Aside from improving employee morale and unity, you may also find you’ll attract new and improved business because of the favorable publicity you’ll generate.

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